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P&G’s Children’s Safe Drinking Water Program Reaches 22 Billion Liter Milestone

11 June, 2024

Batey Relief Alliance, featured partner, benefitted 100,000 families in Dominican Republic with 300,000 million liters

SANTO DOMINGO, R.D.—Batey Relief Alliance (BRA) joins Procter and Gamble (P&G) in celebrating the P&G Children’s Safe Drinking Water Program’s newest milestone of delivering 22 billion liters of clean drinking water to children and families in over 100 countries using P&G’s Purifier of Water packets. 

Since 2014, CSDW and BRA have collaborated to provide clean drinking water to vulnerable children and families living in Dominican Republic’s rural communities. “We are marking this milestone with Denia, her father Maximiliano, her husband Randy, and their two children, Alexandra and Emelyn, who live in batey Cinco Casas, Don Juan, Monte Plata province. Before receiving P&G Purifier of Water packets from our partner, Batey Relief Alliance, Denia’s family faced a daily dilemma: risk their children’s health by using contaminated water or sacrifice household essentials to purchase clean water,” said Claudine Zukowski, CSDW Senior Director.

After receiving the P&G packets, Denia described the life-changing impact it had on her and her family, stating, “When you’re raising small children, you simply can’t afford to give them contaminated water for they will get sick and die. For me and my family, the purifiers were a blessing.”

Over the past decade, the partnership between CSDW and BRA has enabled the delivery of 300 million liters of clean water, impacting over 100,000 people in the country. Families, such as Denia’s, have reported decreases in cases of water-borne diseases as a result.

The P&G Children’s Safe Drinking Water Program started as a non-profit initiative in 2004. Through a diverse network of more than 150 partners, CSDW helps provide clean drinking water using the P&G Purifier of Water packets and helps raise awareness of the water crisis. 

2.2 billion people around the world lack access to clean drinking water, according to the World Health Organization. Diarrhea caused by drinking contaminated water is still a leading cause of illness and death among infants and children in the developing world. The lack of clean water also contributes to many challenges in a community. Children frequently miss school from waterborne illnesses and parents struggle to provide for their families. Women and girls are especially affected as they disproportionately bear the burden for managing household water needs. Many walk kilometers each day to collect contaminated water, and they are often responsible for taking care of sick family members. This prevents many girls from attending school and getting an education that would allow them to have a brighter future.

“Access to clean water is vital for keeping families and children healthy, which in turn enables improved educational and economic opportunities, and community growth. In collaboration with our partners around the world, our program is committed to transforming lives through the power of clean water, and our goal to deliver 25 billion liters of clean water by 2025.” concluded Zukowski,

About Procter & Gamble 

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Media inquiries

Batey Relief Alliance: Ulrick Gaillard, CEO, ceo@bateyrelief.org

P&G Children’s Safe Drinking Water Program: Vanessa Cheris, Communications Director,cheris.vy@pg.com